challenges on managing international marketing mix

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the four P's are expanded to the seven P's or Seven P's to address the different nature of services.the following are the challenges -Different forms of operation in different market -Shortage of resources -Product decisions