Common defenses to libel and slander defamation; a message to all PROs

Public Relations as a management functions that creates and maintains the image of the organization find it necessary to equip itself with how defamation may turn to be a threat to the image of the organization. Defamation is an act of injuring somebody's reputation. As PROs in one way or the other defamation may be something not to escape but the following are the defenses that can set the convicted free  

• That the alleged wrong-doer was not the publisher of the statement;
• That the statement did not refer to the alleged victim;
• That the statement's meaning was not defamatory;
• That the statement was true;
• That the statement was for comment on a matter of public interest;
• In an action for slander under English law, that the statement caused no loss to the alleged victim; or
• In a defamation action under Scots law, that the statement was made in the heat of an argument.