Exporting expands markets

Exporting Exporting is the most traditional and well established form of operating in foreign markets. Exporting can be defined as the marketing of goods produced in one country into another. Whilst no direct manufacturing is required in an overseas country, significant investments in marketing are required. The tendency may be not to obtain as much detailed marketing information as compared to manufacturing in marketing country; however, this does not negate the need for a detailed marketing strategy. The advantages of exporting are: • Manufacturing is home based thus, it is less risky than overseas base. • Gives an opportunity to "learn" overseas markets before investing in bricks and mortar • Reduces the potential risks of operating overseas.