Lack of consistency a challenge for International Public Relations

In an international arena public relations lacks consistency, this is because the way Public Relations is practiced in United States of America varies much as it is practiced in other parts of the world such as china, the varying forms of public rations seems to be a corner stone of this confusion. For instance some of the executives in various countries regard public relations as an event planning and management profession while in United States it is regarded as strategic management function. This creates a big challenge for practitioners to conduct public relations practices in an international arena