We
live today in an ever-increasingly fast changing and a superior interconnected
world. It is a global society of communicative interactions and responses that
stimulates profound cultural transformations and realignments. It is a society
epitomised by the advent of globalisation paralleled by the arrival of superb
cutting-edge technologies. In essence, the changing global media landscape and
the arrival of a powerful global media-driven culture are shaping the socialization processes, values, and beliefs of young people.
At
the same time it is influencing young people’s decisions, in areas such as
educational choice, employment, leisure, and life in general. Global media and technology
have revolutionized the way young people are accessing information and
entertainment. It has experienced a great deal of technological expansion
during the last century, which in turn has had an immense impact on the
behaviour of young people.
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